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Not bad
I have a 52" W model in the living room and bought a 40V5100 model for the bedroom. The W model is definitely worth the extra money when you look to get a it all.

The pros:
The 40V5100 overall just fine for my bedroom.
Picture quality is fine.
Tuner works great and picks up everything.
Menu is easy to navigate.
Enough inputs.

The cons:
The sound is has a lot of static noise at lower volumes, it's very annoying.
The stations don't change as fast as on the W model.
You can not edit the names of the stations.
Doesn't have all the bells and whistles of a higher end TV.

Great for family room
This TV made for an awesome Christmas present, especially since I got an amazing Black Friday price on it. This is our first flat screen, and we have been very impressed with the picture quality, ease of use, and look of it hung up on our family room wall. We were a little surprised to find how much more we have to turn it up in order to hear well, but it's not any kind of dealbreaker. Overall, super pleased. Highly recommended.

Disappointed--must be a defective TV
I purchased this TV on a Sunday, was very impressed with the good price and the excellent reviews it had received, for the most part. The TV arrived by a box truck shipper on Wed at 7:30 AM, having been shipped from around 60 miles away. I had to run after the driver for his invoice, and he could only deliver it to the door without an "additional charge", but I was very happy with the speed of the delivery, carried it up the stairs, and happily set it up, expecting an upgrade from the 32" 720P Bravia I have watched for a couple of years, which is excellent and I have no gripes about, and was a big factor in "going SONY" with this one.
Unfortunately, the picture quality is poor, and I am going to send it back to SONY at their expense and they will replace it under the manufacturer's warranty within 5- 7 days of faxing them the receipt, which I did today. The problems with the TV are blurriness of numbers and images...the Olympics for example, were of a much better quality on the 2 yr old 32" ,720P Bravia than on this one. It is not extreme defect, but it is not "excellent HD" and the quality in important ways is similar to an old style television. I replaced the cable box, tried a new HDMI cord, and ran a newer DVD through it that should have had an excellent picture. Nothing was better. The words "stunning, and "amazing" that I've read in the reviews here certainly don't apply. There is also too much black in the picture, the black colors predominate. Hopefully this is a defective product and these will not be problems with the new one they send...if so, then I can't understand the other reviews here and I probably have forgone the "return" option (which would cost about 25% of the cost considering the restocking fee and shipping).
I must say the customer/tech support with SONY has been excellent so far, and I hope after the replacement arrives, I can write another review saying "the picture is stunning". If anyone has comments or suggestions I'd love to hear them.

Red flashing and some sound issues
This TV has pretty decent sound and picture, but is plagued by a few issues which could likely be resolved with a simple firmware update (if sony ever provides it)

I am talking about the "red flash" issue. This is actually an issue involving automatic jumping up and down of color temperature during normal operation of the set, but has garnered the name "red flashing" since it can become very noticeable during scenes with lots of red in the background as you can plainly see the colors getting brighter and dimmer at random times during the scene. Scenes with deep blue backgrounds (The Daily Show) can exhibit some pretty severe blue flashing at times too.

The sound pops and crackles a bit when you change channels on this TV, and there is a little barely audible fuzz and static on the built-in speakers. The sound on certain HDMI connected devices may not work if you turn them on before turning the TV on. I think these issues also boil down to the firmware.

The inputs on this TV are awesome, and the experience is otherwise great, and the price is very affordable.

If the above mentioned issues can be addressed by firmware (if only the red flash, since I find it most annoying) I will gladly upgrade my rating to 5 stars.

Sony KDL-40V5100
Received in excellent condition, mounted to wall with easy (and only needed one person). Has been an excellent choice in picture, sound and ease of use. Would recommend a PS3 to go with it for ease of accessing internet, and streaming video from Netflix. Haven't played any games on it yet, but sure with the picture quality already seen it will be a great time.

where's my stuff?
I purchased this tv on the 5th and still has not shipped yet. They have it in stock so there is no reason for this. They sent me an e-mail a day after I purchased it giving me the option of upgrading to a xbr9 for the same price, it sounds fishy to me. I can't rate what I don't have.

Sony Bravia TV
We bought this for a 60th anniversary gift and were so pleased with it--from the ease of setting it up to the quality of the picture! We plan to buy one for ourselves next!

Sony XBR7 - 52 inch
Awesome performance. A bit pricier then other this class but worth it. great with sports and movie. Mounted on wall and love it.

Great TV, Great shopping experience
This is an excellent tv. It is almost 00 dollars cheaper than best buy. Sports are extremely smooth with the 240 motion flow. Blue ray movies are unbelievable. Looks like your looking through a glass window at a live event. I would highly recommend this tv, and buying it through amazon. They are 5 star!

Good results
The government pushed me over the edge. I tried to get their digital conversion signals, but up in the mountains of Colorado no such luck. Analog signals work just fine, but the low power HD signal was my downfall. Signed up for Dish Network HD, then I needed some HD TVs. We bought two 52XBR7 TVs and hooked them up to two Dish Network 722K DVRs. They work just great for satellite reception in HD format. Both were delivered on the date Amazon suggested. I had to do some research for the adjustments to the TVs, but once dialed in they work great. I'm very happy with this purchase experience through Amazon.

Sony's Bravia KDL-46WL140 W series Full HD 1080p HDTV
We've only had this for a few days, but couldn't be more happy about our purchase. We upgraded from a 32" Westinghouse, and the picture improvement is beyond words. Watching blu-ray had almost a 3D effect given vivid mode, 1080P, 120Hz, and our Playstation 3 which supports the 24P mode.

Have watched in direct sunlight and darkened room, with no issues on visibility of the screen. I don't have the sound issues others have stated, but I only use the TV sound for the Internet broadcasts (have regular sound going through an Onkyo receiver).

We attached the included Internet device not expecting much, but were pleasantly surprised by the various internet "channels" available. Tested the HD download from Amazon (an Ironman trailer) and it looked great. We have 15mbps FIOS, so thoughput doesn't appear to have any issues.

Other channels beyond Amazon's video download (which you can link with your Bravia account for easy purchase) are CBS (with most of their TV lineups available), SI, a trailer channel, and many others (about 20 in all upon its initial search. I haven't experimented with adding anything yet, as I'm curious how hulu will work with this.

Overall, a great TV at a great price from Costco. A 2 year warranty tops off the package well.

Bravo to Bravia
For the last six weeks, we have enjoyed having Sony's Bravia KDL-46WL140 W series Full HD 1080p HDTV grace the wall of the family room, a spot previously hidden by a large wooden media cabinet that contained a 37" JVC CRT TV. The contrast in clarity and sharpness between the two TVs is amazing, and the Sony's crystal clear picture on HD TV shows just how much technology has changed in just nine years.

Before buying this model, I was looking for a flat screen with plenty of HDMI inputs (not that we need them now, but in three years, who knows?), a TV that itself was not ugly or overstated (didn't want any touches of red or other colors as I was not buying a car), and a TV that would make me stop and stare at the picture. A bit of research preceded my expedition to find the right TV (we were saving change for quite some time), and this model was the one I kept coming back to at the large consumer club where I bought it. The other TVs, all getting their feed from the same in-store source and all subject to the same harsh overhead lighting, all paled in comparison. (Plus, this was the last one in the store, showing that I was not alone in my opinion.)

We installed this 46 inch on a Sanus rack, and actually our measuring was the most time-consuming part of the installation. The set up menus were easy to follow, and the we had the TV up and running in about 30 minutes. We have tried out some of the options, and after some initial tweaking in the deeper levels of the menus, have not tended to leave the settings as is. I suspect once we add a blu-ray DVD player, we will need to reexamine the options.

It took a bit longer for me to figure out all the inputs and get the surround sound working through my older non-HDMI receiver, but I agree with others, that the TV's sound is a bit anemic, and the added muscle from surround sound really enhances movies and concerts.

Guests have all commented on the quality of the picture and the size of the 46 inch screen. For us, this is plenty of TV, and we should be "future proof" for a few years yet. I have not yet hooked up the Internet component (though it is installed) but plan to run an ethernet cable directly from a router to the TV in the next few weeks.

great value for the price
I purchased this tv at Sam's club on black Friday and couldn't be happier. The price was 1348.00. The tv came with internet hardware which I still haven't connected, I bought it to watch tv not some goof on u-tube. The menu on the tv is very simple to use and takes no time at all to start watching your favorite shows in HD. The picture is great along with very good sound. If you find one buy one.

Good value for the money. Great picture. Good Sound.
This is a very good television with many options for expandability. The four HDMI ports are extremely useful and made hooking up my component add ons a breeze. I attached a DISH DVR, a DVD/VCR combo, a DVD player, a Blu-Ray player, and an A/V receiver -- and it was an absolute delight to find all of them worked perfectly with the Sony. The 120hz picture makes fast action scenes a pleasure: no blur. And, the 1080p shows up as such for viewing Blu-Ray discs. There is, occasionally, visible pixeling for certain scenes -- although they are hard to describe. The sound is the one disappointment that keeps me from giving this a higher rating; to hear clearly from the television speakers, the volume must be turned up to uncomfortably high levels. Using external speakers is the only way to go with this baby. The remote control is easy to use and handles all needed actions. Setup is a breeze. This model is available at high discounts from many places. I got mine at CostCo and have not felt cheated. You will, I believe, find this model -- with most of the latest technical improvements (alas, it does not have 240hz refresh)-- to be good value for the money. My only regret is not getting the 52 inch model; it, however, is overpriced in my opinion.